Marketing Operations Manager Marketing Operations Manager

Marketing Operations Manager

Location: • San Jose, Costa Rica
• Zagreb, Croatia
• Ivano-Frankivsk, Ukraine
• Lviv, Ukraine

Category:Marketing

Opportunity: Healthcare

Employment: Full-time

What's the Project?

This client is a large and innovative Healthcare non-profit organization that brings health insurance coverage, benefits, and telehealth to people around the United States.

The client has chosen a marketing automation system, Marketo, to help reduce the manual process within their marketing organization, connect data across the digital ecosystem, and provide their audience segments with a robust user experience. 

The in-house marketing team is now seeking assistance in managing a successful implementation of Marketo and ensuring a strong foundation for ongoing management of the system.

You Perfectly Match If you have:
  • Fluent English level, written and spoken
  • 7-10 years of demand generation / marketing operations experience, some working directly with US companies
  • Understanding of US business culture and direct exposure to collaborating with US clients
  • Experience working with healthcare industry
  • Marketo Certified Expert: extensive Marketo experience with API integration knowledge
  • First-hand experience implementing Marketo within a large organization
  • Understanding of the relationship between Marketo and Salesforce, and how campaigns/data is synced, as well as the field mapping processes.
  • 3+ years of experience in Salesforce.com usage and marketing administration, especially in building Salesforce dashboards and setting up campaign attribution programs.
  • First-hand experience in owning 5M+ lead database and managing lead source tracking
  • Advanced understanding of the campaign management process, attribution and measurement, and marketing funnel management
  • In-depth understanding of email deliverability requirements and processes, along with data privacy regulations across North America, EMEA, and APAC (Proficient knowledge in CAN-SPAM, GDPR, and CCPA compliance)
  • Strong analytical skills and experience using data to drive actionable insights using Excel, or a comparable software, and experience with Tableau or SQL
  • Experience working cross-functionally with sales operations, engineers, analysts, creative teams, and product managers
  • Experience with CMS such as Drupal and WordPress and associated lead generation plug-ins such as forms and landing page builders
  • Experience with a project management software such as Jira, Confluence, Trello, and Asana
  • HTML & CSS experience
  • Experience developing and implementing email and other lead generation testing plans
  • Experience working with organizations in the B2B sector and content built to buyer personas
  • Expert understanding of optimal multi-channel approach: social, digital, media, and content metrics
  • Strong attention to detail, a positive attitude and a sense of humor
  • Creativity and a collaborative spirit
  • Excellent time-management and organizational skills
  • Portfolio of work and references
Your day-to-day activities:
  • Advise clients or senior management on the best ways to implement communication streams based given strategic guidance
  • Implement all Marketo technical setup including marketing channels, email IP, templates, landing pages, forms, Salesforce integration, any other third-party integrations
  • Manage all Marketo operations, providing governance, process, and consultation to enable other marketers to efficiently use the platform
  • Build and deploy programs to maintain hygiene and integrity of our prospect database while staying in compliance of regulations like GDPR
  • Coordinate with Marketing Strategist and other departments to develop robust lead scoring and decay models 
  • Work directly with Sales Ops to own the relationship between Marketo and Salesforce for API uptime, field creation, and system backlogs
  • Implement reliable reporting, tracking, and attribution across all markets
  • Help drive closed-loop reporting from Leads to Revenue so that we know our ROI by campaign, offer, and source
  • Own, measure and iterate on processes required to achieve lead qualification milestones
  • Identify marketing funnel improvement areas and develop process/engagement solutions with the marketing and sales team
  • Build, implement, monitor, and improve email marketing strategy. Own and perform all aspects of email campaigns, from technical setup, segmentation, lead strategy, and optimization
  • Work with the client’s marketing team to create emails, forms, reports, and other related infrastructure to support campaigns.
  • Develop and manage a testing strategy to continuously optimize emails, forms, and entire campaigns
  • Review and suggest areas for improvement regarding marketing tools / third-party plug-ins to support our promotional projects
  • Document and evangelize best practices and governance policies
  • Work with cross-functional teams on the day-to-day execution of projects & initiatives and coordinate campaigns to support ABM and other marketing/business initiatives
  • Working directly with internal & external members such as:
    • Project Manager to ensure all priorities and deliverables are being met
    • Marketing Strategist / Analyst to define KPIs and build relevant flows and dashboards for performance reporting
    • Copywriters, Graphic Designers, and UX/UI Designers to build content assets 
    • Client representatives to build logic streams and campaigns that are specific to our target audience
    • Other client external partners who are part of the Marketo implementation process

Ready to dive in?

Contact us today or apply below.

Maja

Maja
HR Generalist

Roksolana

Roksolana
HR Generalist

Apply Now

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