Marketing Strategist / Analyst Marketing Strategist / Analyst

Marketing Strategist / Analyst

Location: • San Jose, Costa Rica
• Zagreb, Croatia
• Ivano-Frankivsk, Ukraine
• Lviv, Ukraine

Category:Marketing

Opportunity: Healthcare

Employment: Full-time

What's the Project?

This client is a large and innovative Healthcare non-profit organization that brings health insurance coverage, benefits, and telehealth to people around the United States.

The client has chosen a marketing automation system, Marketo, to help reduce the manual process within their marketing organization, connect data across the digital ecosystem, and provide their audience segments with a robust user experience. 

The in-house marketing team is now seeking assistance in managing a successful implementation of Marketo and ensuring a strong foundation for ongoing management of the system.

You Perfectly Match If you have:
  • Fluent English level, written and spoken
  • 7-10 years of demand generation / marketing operations experience, some working directly with US companies
  • Understanding of US business culture and direct exposure to collaborating with US clients
  • Experience working with healthcare industry
  • Marketo Certified Expert: extensive Marketo experience with API integration knowledge
  • First-hand experience implementing Marketo within a large organization
  • Understanding of the relationship between Marketo and Salesforce, and how campaigns/data is synced, as well as the field mapping processes.
  • 3+ years of experience in Salesforce.com usage and marketing administration, especially in building Salesforce dashboards and setting up campaign attribution programs.
  • Advanced understanding of the campaign management process, attribution and measurement, and marketing funnel management
  • In-depth understanding of email deliverability requirements and processes, along with data privacy regulations across North America, EMEA, and APAC (Proficient knowledge in CAN-SPAM, GDPR, and CCPA compliance)
  • Strong analytical skills and experience using data to drive actionable insights using Excel, or a comparable software, and experience with Tableau or SQL
  • Expert level knowledge of Adobe Analytics (Omniture) and Google Analytics
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Experience with PPC campaigns
  • Working knowledge of CMS such as Drupal and WordPress
  • Experience with a project management software such as Jira, Confluence, Trello, and Asana
  • Experience concepting email and other lead generation testing plans
  • Experience working with organizations in the B2B sector and content built to buyer personas
  • Experience working cross-functionally with sales operations, engineers, analysts, creative teams, and product managers
  • Expert understanding of optimal multi-channel approach: social, digital, media, and content metrics
  • Adequate knowledge of data collection methods (polls, focus groups, surveys, etc)
  • Strong communication and presentation skills
  • Strong attention to detail, a positive attitude and a sense of humor
  • Creativity and a collaborative spirit
  • Excellent time-management and organizational skills
  • Portfolio of work and references
Your day-to-day activities:
  • Advise clients or senior management on the best ways to use provided data and communicate with key market 
  • Be the strategic marketing voice during cross-functional Marketo implementation meetings
  • Work directly with client teams to clarify target audience, buyer personas and scoring, and other business requirements necessary to properly implement and develop key Marketo communication streams
  • Identifying KPIs for Marketo campaigns and properly reporting performance with client teams
  • Analyzing sales funnels and customer intent, and measuring performance of online campaigns
  • Measure performance and ROI of advertising as related to Marketo campaigns
  • Work directly with Marketing Operations Manager to track, communicate, and strategize how to improve email campaign metrics (delivery, open, click-through rates)
  • Leverage storytelling skills to deliver insights that are clear, concise, and actionable
  • Work closely with sales and marketing teams to identify opportunities for new client acquisition
  • Gather and analyze statistical data using modern and traditional methods to collect it
  • Interpret data and prepare dashboard reports to share results across the team and report findings to senior management.
  • Perform campaign data analysis to understand the pipeline contribution and return on investment associated with each program to aid in the development of future strategies
  • Coordinate with Marketing Operations Manager to develop robust lead scoring and decay models 
  • Coordinate with Marketing Operations Manager and client marketing and sales team to build reliable reporting, tracking, and attribution across all markets
  • Advise on how to build closed-loop reporting from Leads to Revenue so that we know our ROI by campaign, offer, and source
  • Work with Marketing Operations Manager to build a testing strategy to continuously optimize emails, forms, and entire campaigns
  • Identify areas of opportunity in the market and create comprehensive strategies that resonate with customers needs and wants
  • Work with cross-functional teams on the day-to-day execution of projects & initiatives and coordinate campaigns to support ABM and other marketing/business initiatives
  • Working directly with internal & external members such as:
    • Project Manager to ensure all priorities and deliverables are being met
    • Marketing Operations Manager to develop relevant flows and dashboards for performance reporting
    • Copywriters, Graphic Designers, and UX/UI Designers to build content assets 
    • Client representatives to build logic streams and campaigns that are specific to our target audience
    • Other client external partners who are part of the Marketo implementation process

Ready to dive in?

Contact us today or apply below.

Maja

Maja
HR Generalist

Roksolana

Roksolana
HR Generalist

Apply Now

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