Communications with an analytics mindset
Our team of marketing experts leverage full-cycle marketing services to turn your customers into your fans.
We start to ideate, implement, and evaluate cross-functional decisions to enable your business to achieve more with a well-defined growth strategy. And yes – the results are tied to revenue.
- Go-to-market strategy
- Audience segmentation & persona building
- Content strategy
- Communications strategy
- Product strategy
Whether you’re refreshing a legacy product or bringing a new one to market – we use positioning, UX research, and graphic design to build a custom growth formula for it.
- Market & competitive research
- Internal & external interviews
- Quantitative analysis
- Identity & positioning
- Brand guidelines development
We connect audiences with your company through catchy visuals and reliable thought-leadership marketing channels. The process of creating, scheduling, and analyzing content is led by experts.
- UI Design
- UX Research
- Video Production
Our partnership begins with tailored research. With the help of our data science department, we make sense of web analytics to better understand your challenges. Then, a data-driven strategy lights the way.
- Data and analytics
- Marketing automation
- CMS implementation & management
- Application development & integrations
We translate your vision and strategy into insight-backed marketing campaigns and establish the lead generation process according to your operations.
- Lead & conversion rate optimization of the website
- Landing page & lead management creation
- Webinar creation
- Sales enablement / Buyer journey content
- Email marketing
- Affiliate marketing
Social Media Marketing
Through data-backed planning, we help you establish long-term relationships with your customers. Facebook, Instagram, LinkedIn, and Twitter – every channel starts working for your reputation and growth.
- Content creation & channel management
- Influencer strategy
- User-driven strategy
- A/B testing
- Budget optimization
Search Engine Marketing
Probably the best speed-to-market approach to expand visibility for your brand or product and be one step ahead of your competitors. High-quality traffic and data science work magic.
- PPC (search & display) & keyword analysis
- Campaign management & optimization
- Native advertising
How It Works
We partner with you to uncover your true needs. Do you have assumptions that need to be validated in the market? Do you already understand your audience and want some strong creative output to speak to their needs? Not sure what you need at this point? Our experts will work with you to identify your business goals and address them with the right strategies.
Together, we’ll develop marketing solutions built with the right messaging, visuals, and platforms to meet your goals. We help you develop strategies across marketing verticals that scale with your business.
While we love creativity, we really love data. We believe every marketing initiative should have measurable metrics of success that ladder into your larger business goals. We don’t stop at deployment but rather focus on a test-and-learn approach that allows us to refine your marketing throughout your life-cycle.
Our integrated marketing team is full of curious minds ready to help you solve your next opportunity. Whether it’s creative services, marketing operations, or channel planning - we have you covered.
Head of Marketing Services
As the Head of Marketing Services at Newfire Global Partners, Nicole asks a lot of questions to help our partners transform their answers into a blueprint for market disruption. She leads a team of multidisciplinary experts across the integrated marketing domain and never settles until outcomes exceed expectations.
With 15+ years working from the ground up in Marketing, Nicole knows what it takes to build and scale a business. She has partnered with a range of organizations, from mission-based startups to Fortune 500 titans, and believes marketing principles can translate across any organization so long as a sound strategy is in place. She has worked with brands like Disney, Amazon, ADT, New Balance, and Blue Cross Blue Shield to name a few. Her most recent industry focus has landed in Healthcare and Technology as she’s eager to help make lasting change in the world.
Meet Some of Our Team Members
Marketing Automation & Email Manager
Social Media & Advertising Manager
Digi International (NASDAQ:DGII)
“Newfire has proven to be a true partner who is committed to client success. They bring both technical expertise and business understanding.”
President of IoT Solutions
“The world is changing quickly and so is Buoy Health. Newfire is a partner who really understands our product and became part of our team. This has been the best engagement of my career.”
Senior VP of Engineering
“In today’s dynamic business world, we require partners that we trust and can respond to our needs. The team at Newfire has consistently shown a deep-rooted commitment to our shared success and values.”
Chief Executive Officer
“We have felt completely supported by Newfire during all aspects of our relationship – from the initial onboarding to our talent acquisition and ongoing retention. Their transparent communications and fine-tuned operations have allowed us to gain highly-skilled engineers and testers, and ultimately high-quality output for our customers.”
Chief Technology Officer